The best product photos provide online shoppers with precise detail to know what to expect when the goods arrive. Specialty magnified shots can help. This is the seventh post in my series on helping ecommerce merchants elevate their product photography. “Part 1” addressed the importance of backdrops. “Part 2” explained…
Porch piracy is on the rise, with 43 percent of American consumers surveyed saying they had an ecommerce delivery pilfered from their front porch in 2020, according to a recent report. C+R Research asked 2,000 self-reporting shoppers about delivery theft in November 2020. Some 58 percent of the respondents resided…
You might see a lovely hoodie on your Instagram feed, tap ‘Shop now’ and complete the purchase right there in the app in just a few clicks. Or, you could spot a well-priced hand cream as you are scrolling through your Facebook feed, click ‘Buy’ and complete the purchase easily.…
Instagram is our inspiration when it comes to many things. And our new feature Product Tags is not an exception! Instagram introduced Product tagging as a creative way to showcase how a particular product is used or consumed in an Instagram post, image, or video. To give the consumer an instant continuation…
To define the product’s meta tags go to the Catalog -> Categories/Products list. Locate the desired item and then look for a symbol, resembling the BMW’s mascot, in the Action column. On the new page, fill in the details and click Preview, then Update. It is important to know that…
To add a new category, start by selecting Categories/Products from the Catalog menu. Click the New Category button and then fill in the details. Click Save when done. To add a subcategory, click on the folder icon in front of the category name. On the new page repeat the process…