Trust icons quickly communicate key value propositions and benefits in a visual way, allowing the user to absorb the core benefits of your brand in an instant. Choose four of your top benefits—certified organic, money-back guarantee, above-and-beyond customer service, USA-made, etc.—and for each one, pair a simple icon or graphic with a brief sentence describing the differentiator.
1. Make sure your website is responsive
Take advantage of another visual trust booster by adding the logos of companies you partner with or listing publications that have featured your website. Users will subconsciously connect the imagery of the brands and publications they trust with your own brand.
2. Consider switching to a more up-to-date theme
Even if your current theme is responsive, design trends change swiftly and it’s worth considering whether a newer theme might be a better way to showcase your brand. Theme designers stay ahead of trends so you don’t have to, and switching to a new theme can be a stress-free way to make a major difference for your website.
3. Update your main hero image or slideshow
Are you choosing fonts that are readable and lovely without being distracting? Now is a good time to make sure. Be extra wary of fonts that feel fancy or “clever”—scripted text or novelty fonts rarely work for anything other than the simplest banner or logo text. For your headers and especially body text, focus on cleanliness and readability. Use different font sizes and styles for your H1s, H2s, body text, etc. to establish a clear hierarchy and flow of information.
4. Strive for consistency
On the subject of stress-free ways to make a difference, updating your main hero graphics or homepage slideshow requires no modification of the underlying code; it’s as easy as choosing the right images. Free stock photo sites like Unsplash provide beautiful alternatives to pricey stock photos, and updating your banner text to include new value propositions or offers is a great way to keep your website feeling fresh for your customers. Users can become “banner blind” as they grow accustomed to encountering the same images over and over, and mixing it up every now and again will keep your audience intrigued.
5. Assess your fonts and font styles
In today’s fast-paced digital landscape, having a modern, attractive online store is crucial to capturing your customers’ attention. Here at Volusion, we offer a free website checkup where we’ll evaluate every aspect of your website. See how you stack up against competitors and get a truly personalized, in-depth look into your website – not generic recommendations.
6. Add trust icons
While all current Volusion themes are fully responsive, if it has been a very long time since you’ve updated your website, double-check that it’s mobile-optimized using Google’s PageSpeed Insights. If it isn’t, updating to a responsive theme is an easy way to make a profound difference in traffic, usability, and conversions.Have you ever wondered how a theme can be gorgeous when it’s populated by the stock photos the designer chose, but when you swap in your own photos, everything feels off? The likely culprit is a lack of consistency between the images you’re choosing with each other and/or with your broader design. Pay attention to your color palette in particular; images that include a pop of the brand color(s) you’re working with blend far more seamlessly into the rest of your design than images that introduce conflicting colors.
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Unveiling the Pillars of Web Hosting
Web hosting is the backbone of a digital presence, providing the infrastructure necessary to publish and maintain websites online. This article delves deep into the essentials of web hosting, guiding individuals and businesses to make informed decisions. Learn about hosting types, server performance, and scalability options to choose the perfect fit for your online goals.
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Digital Experience and Coding a New Website
Building a website today involves more than creating an online presence; it’s about delivering an exceptional digital experience. This piece explores modern website design principles, user experience strategies, and advanced coding techniques. It highlights how a well-crafted website can effectively convey your brand message, captivate audiences, and drive business success.
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How to Buy a .com.au Domain: A Buyer’s Guide to .com.au Domains
This guide is a must-read for startups and established businesses aiming to enhance their Australian online presence. Learn the steps to secure a .com.au domain that aligns perfectly with your brand identity. The article provides insights into domain registration requirements, tips for choosing a memorable domain name, and the benefits of a local domain for SEO.
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Edge of Technology, Digital Transformation, and Cloud Computing
Staying competitive in today’s fast-paced digital landscape requires leveraging cutting-edge technologies. This article explores the vital roles of Digital Transformation (DT) and Cloud Computing in modern business strategies. Understand how these technologies drive efficiency, foster innovation, and enable organisations to scale operations seamlessly.
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The Best WordPress Plugins for Email Marketing to Grow and Engage Your Subscriber List
Email marketing remains a powerful tool for audience engagement and lead conversion. Discover top WordPress plugins like Mailchimp, Constant Contact, OptinMonster, and Thrive Leads. This article provides detailed guidance on creating effective opt-in forms, segmenting email lists, automating campaigns, and tracking metrics for successful email marketing strategies.
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The Best WordPress Caching Plugins to Optimize Site Speed and Performance
Website speed and performance are crucial for user experience and SEO rankings. This detailed review covers the most effective WordPress caching plugins, including W3 Total Cache, WP Super Cache, WP Rocket, WP Fastest Cache, and LiteSpeed Cache. Learn how these plugins enhance site performance by minimising load times and optimising server resources.
7. Partner with design experts
Web design refreshes are a great way to keep your website aligned with current trends, intriguing your audience and boosting trust. Best of all, it’s often the simplest changes that make the biggest difference. If you’re hitting a revenue plateau or your competitive landscape is growing crowded, consider a design refresh today.
8. Schedule a free website checkup
If a few years have gone by since you’ve updated your website design, you might be surprised to see the difference a design refresh can make. A more current website design with a better user experience can increase conversions, delight your customers, and help you sail over any revenue plateaus you may be experiencing. As you plan out a design refresh for your own website, keep the following best practices in mind.
In Conclusion
Working with a trusted partner can make all the difference. Our partnership with Marketing360 ensures that our clients receive expert marketing and design services tailored to their specific needs. From creating visually stunning layouts to implementing cutting-edge features, Marketing360 helps businesses elevate their online presence and drive results. Together, we ensure your website is not only beautiful but also optimized for performance and growth.
